#VIDEO COUNTDOWN TIMERS HOW TO#

How to Create WordPress Timers Using Plugins

Be honest, else, you’re going to alienate your more savvy shoppers.īut where can you place countdown timers? They will create a sense of urgency, boost sales, and drive engagement.Īdvice: don’t be manipulative. When deadlines combine with countdown timers, it’s gonna get really powerful. Setting a deadline for a promotion – we’re conditioned from an early age to respect deadlines, and we make impulsive buying decisions under the pressure of a ticking clock.Using “running out of stock” messages – this technique makes use of Cialdini’s scarcity principle.Bundling products as a special offer (eg: phone service + mobile phone).Making use of social proof (reviews, case studies, etc).Which are the most popular FOMO marketing techniques out there? We don’t want to put ourselves in a position where we miss an opportunity and regret it. It works because we’re a risk-averse species.

We can miss an experience someone is showing off on social media or a Black Friday deal.įOMO became incorporated in lots of marketing techniques. Our brain messages us that something exciting and interesting is happening and we’re missing it. Now, it’s “time” for me to introduce the FOMO concept.įear of missing out or FOMO is a psychological trigger humans can’t help responding to. When you mix “time” and “buying” you get countdown timers. Time makes us hurry, plan things, sometimes to buy compulsively.Īnd we’ve reached an essential word for our current topic: “buy”. We spend or save it, waste it, kill it, or run out of it. Time serves as a calibrating factor in our lives and can have an impact on our success or failure.Īlso, time flies and heals. Time seems to be an omnipotent and omnipresent invisible creature, don’t you think?įamous psychologist Philip Zimbardo (the brain behind the Stanford prison experiment) says happiness and success are rooted in the way we orient toward the past, present, and future.

Video countdown timers